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Customer Digital engagement: The new Marketing advantage a talk by Pau Virgili

English

May 16 OF 2018 from 07:00 PM to 09:00 PM

The ESADE Alumni Dusseldorf Chapter is holding ‘Customer digital engagement: the new marketing advantage’, a talk by Pau Virgili, on Wednesday May 16th.

The digital revolution has completely changed the role of customers. They are no longer passive observers but the main actor in building brands. Consumers have access to all information, can choose the content of brand conversations and can help scale up this conversation. We will explore how to engage with consumers and leverage their power to create our marketing strategies together with them.

 

Pau Virgili

Pau Virgili, expert in new technologies, management and marketing, has considerable management experience in international companies and also as an entrepreneur and consultant. Pau has created technology companies in the areas of m-business and on-line marketing and has carried out consultancy projects in consumer relations management for HP, Nike, Coca Cola and others. Previously, he was the General Manager of Marketing Europe at HP FMCG and Marketing Manager Europe at Plantronics.

Pau Virgili has an MBA (University of Chicago) and is a co-author of the book La reconciliación con el consumidor. Pau has lived and worked in Spain, USA, Germany, France, UK, Thailand, Laos and Vietnam, and he loves travelling.

 


We look forward to seeing you there!



For further information:

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carlos.casamajo@esade.edu