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'Design Thinking' by Professor Ivanka Visnjic


The ESADE Alumni California Chapter, the Los Angeles hub to be precise, would like to invite you to their first event of thee 2016-17 academic year: an interactive workshop on Design Thinking run by Ivanka Visnjic, assistant professor in ESADE’s Department of Operations, Innovation and Data Sciences. Contracted Doctoral Professor.

The corporate world is no longer characterized by stable and predictable problems that lend themselves easily to analysis and long range planning. Managers need a new set of skills to deal with a rapidly changing environment that requires them to identify and tackle new problems or new ways of solving existing ones, i.e. to innovate.

The purpose of this workshop is to enable participants to learn what innovation really is and how it is used to develop new products, services and business models, or simply for day-to-day innovation. We’ll use the experiential learning approach based on the most recent techniques and frameworks: design thinking. In the words of Indra Nooyi, PepsiCo CEO, ''Design has a voice in nearly every important decision that the company makes.''

The chapter will provide complimentary drinks and refreshments immediately after the discussion at a nearby bar.



Prof. Dr Ivanka Visnjic

Ivanka Visnjic is an assistant professor of innovation at ESADE Business School and a research sponsor at the Cambridge Service Alliance, University of Cambridge. Before joining ESADE, Ivanka worked at the consulting firm McKinsey & Co and completed her PhD at Katholieke Universiteit Leuven in Belgium.

Her research, consulting and speaking activities focus on business model innovation in established companies, such as the shift to services and solution business models, platform business models and disruptive business models. She has worked closely with the senior management of several global companies, including Atlas Copco, BAE Systems, Caterpillar, GEA, IBM, Pearson and Zoetis. 

She has designed and taught courses in the areas of creativity and innovation, innovation and R&D management, design thinking, business model innovation and service innovation. Ivanka has taught MBA and Executive Programs with participants from all around the globe in the pharmaceutical, industrial and finance industries.

Ivanka won the IBM Faculty Award and also scholarships and awards from several academic institutions. Her research has been published in prestigious academic journals including the California Management Review, Journal of Operations Management and Journal of Product Innovation Management. She regularly gives presentations at leading international  conferences and provides reviews for several journals. Ivanka speaks fluent English, Serbian and Croatian and conversational French, Italian and Spanish.



Don’t miss it!

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