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Spanish
The ESADE Alumni Lleida Club is pleased to invite you to ‘Digital transformation at Desigual’, a talk by Javier Meler (EMBA 17), Desigual CTO, on Thursday 31st May.
In a world where almost everything and everyone is connected, digitisation is no longer an obligation: it’s a reality. For years now at Desigual, technology has played a crucial role in accelerating the company’s operations and growth. Examples include a truly unique corporate building, fully automised logistics platforms, and stores that are all regarded as technology hubs designed to deliver a wow factor to customers.
This talk will discuss what lies behind the Desigual brand image, what digital transformation means, what the firm has been doing in this area for many years, its main achievements so far and the present and future challenges facing the company.
See you there!
For further details, please contact:
clublleida@alumni.esade.edu