- Networking activities
- Cross-sectional clubs
- International Chapters
- Regional clubs
- Contact with Service
- Landings Service
We promote networking among alumni to strengthen business connections, promote new ideas and advance your career.
The ESADE Alumni Peru Chapter is pleased to invite you to this talk entitled ''Digital Transformation'' by Marc Cortés (MBA 99), academic collaborator in ESADE’s Marketing Management Department that will be on Wednesday, March 15th in Peru.
Are there new ways of grasping immediate needs and converting them into business? The answer necessarily means building digitalisation into the company’s DNA.
Digitalisation is having a profound impact on all aspects of society and, therefore, business at a tremendous pace. Traditional customer relations are giving way to the new challenges arising from shifting consumer patterns. In response to this new shopper, companies can implement new types of consumer relations based on four main pillars: how to create user flow, which functions should be provided, how to manage feedback and how to focus on customer loyalty.
By working with a consumer-oriented digital transformation model based on these four main pillars, this workshop will examine how digitalisation can enable marketing executives to tackle the e-marketing challenge.
See you there!
For further information: