Skip to main content

E-commerce for SMEs


The ESADE Alumni Gerona Club is pleased to announce its forthcoming conference, ‘e-commerce for SMEs’, by David Martín, partner and director of Playbrand and president of AENTEG.

This conference will consist of an introductory talk by David Martí about the cornerstones of e-commerce, followed by two case studies, Vives Shoes and Koobin, which will provide an insight into their approach to e-commerce for ticketing and physical products.


David Martí
Founding partner of Playbrand, an e-marketing agency and consultancy. President of AENTEG (association of new technology companies in Gerona) and professor of marketing and business at UdG.


See you there!

For further details: