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Even the Best Inventions Need to be Sold


The ESADE Alumni Japan Chapter would like to invite you to ''Even the Best Inventions Need to be Sold'', a talk by Visiting Professor Ken Morse and Dean Jonathan Wareham on October 21st at 7 pm in Osaka.

Visiting Professor Ken Morse and Dean Jonathan Wareham will share their perspectives on how ESADE uniquely prepares our MBAs to become world class players in the important equation of ''Innovation = Invention x Commercialisation''.



Ken Morse

Ken Morse has been a high-performance leader in global high-tech sales and sales management for over 35 years.

Ken has co-founded six high-tech companies with MIT friends and classmates. Five of these ventures had successful IPOs or mergers, and included 3Com Corporation, Aspen Technology, Inc., a China Trade Company, a biotech venture and an expert systems company. Ken was either the CEO or responsible for part or all of the sales organisation in each of these new enterprises. Ken is a visiting professor at ESADE Business School in Barcelona and holds a Chair in Entrepreneurship, Innovation and Competitiveness at Delft University of Technology in the Netherlands.



Jonathan Wareham

Jonathan Wareham, Professor of Information Systems and Dean (Faculty & Research) at ESADE Business & Law Schools. Dr Wareham serves as Senior Editor of MIS Quarterly, and has held/holds editorial positions at Information Systems Research, Journal of Information Technology, Journal of the Association for Information Systems, Information & Organization and Journal of Strategic Information Systems.

He currently serves as Director of the ESADE Institute for Innovation and Knowledge Management. In addition, he sits on the advisory boards for a number of academic institutions, NGOs and social entrepreneurs.



Please save the date and register to book your seat.

We hope to see you all there!

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