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Female leadership for change


April 11 OF 2018 from 07:00 PM to 09:00 PM

This year the ESADE Alumni Marketing Club is once again holding an executive career event. Because marketing is one of the management areas with the highest percentage of women, the focal point of this Marketing Club conference will be female leadership and how it can trigger corporate change. Discussions by a panel of experts will be followed by speed mentoring in which the panel members will act as mentors and the audience will discuss and share their concerns in small networking groups.




Yolanda López, leadership coach. Partner at gaudius. Partner at the Leadership Circle Iberia. Sixteen years in FMCG marketing. Two years in international consulting. Has now spent ten years creating organisational change stories.

María Guardans Cambó, managing director and partner at Adunas. More than 25 years in headhunting working for Spanish companies and multinationals as a consultant, general manager and partner. More than 15 years ago, María founded Adunas Iberia Search, a headhunting consultancy specialised in Spanish and international, middle to senior management posts across a wide range of industries.

Xavi Escalés, founder of the AlwaysPeopleFirst consultancy. Country manager of Asics Iberia. Xavi has worked for multinationals in a variety of industries such as Panasonic, Accor Hotels, Lifefitness and Asics in the realms of marketing, sales and general management.

Panaita García (Lic&MBA 95), marketing director of De’Longhi Group Spain and Portugal. Board member of the ESADE Alumni Marketing Club. More than 18 years’ experience as the head of direct and indirect teams in Spanish companies and multinationals (Henkel, Chupa Chups,, Argal, Grup Roma...) in Spain, Germany and France.

Alexandra Maratchi (Lic & MBA 09)
, entrepreneur, co-founder and CEO of Homuork

Chaired by
Isabel Ferrer (Lic&Master 95), marketing director, Barbie Europe, and board member of the ESADE Alumni Marketing Club.


See you there!

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