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Flash session: Better to lead than command

Sesión Flash | Spanish

January 17 OF 2019 from 07:00 PM to 09:00 PM

Today's executives face the most uncertain environment in history. How can you help create opportunities and make the most of them? How can you find the light at the end of the tunnel? The answer is to be more committed, to put your heart and soul into your work in order to be more creative and adaptable, to shift from merely doing stuff to wanting to do it. More and better leadership is the key!

Leadership is a challenge that requires the personal leadership within each of us to be in line with our leadership of others. We often want others to change but are reluctant to change ourselves. A leader must examine this duality in order understand leadership and what needs to be done to develop it.

This flash session organised by ESADE Alumni Careers will explain several useful ways of developing leadership, particularly some that have often been undervalued but are now essential for dealing with uncertain environments.

To make the very most of this session, take a look at the webinar VUCA times: 'Better to lead than command’.


Jorge Cuervo Cimadevilla (PT MBA 86)

BSc in Pharmacy (Universidad de Barcelona). Executive coach, CPCC certificate in co-active coaching (CTI). Member of the International Coach Federation and PCC certified. Qualified in ORSC relational system coaching. Certified by the Circle Leadership to implement TLC leadership development methodology.

For almost twenty years he was a marketing and sales manager in several multinationals. Consultant, coach and speaker specialised in leadership, team development and change management. Author of the books Mejor liderar que mandar and Qué hacer con tus miedos.