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Flash Session – Employee Advocacy: Tips and Benefits

Sesión Flash | Spanish

This session has been postponed. We will inform the new date soon.


Consumer trust in companies has been on the decline in recent years. At the same time, strategically channelled employee authenticity has been gaining strength. Employee advocacy has therefore emerged as one of the major challenges and trends that companies can harness to boost brand engagement and promote their values through their workers. The legal sector is no stranger to this reality. Lawyers must learn to cultivate connections, convey trust and act as brand ambassadors in order to maximise their effectiveness. Learn to embrace this great opportunity with confidence!

Esade Alumni Careers is pleased to invite you to this upcoming flash session for professionals in the legal sector. We will discuss the topic of employee advocacy and its great potential for corporate brands as well as the personal brands of the professionals that make up organisations, who will benefit by strengthening their influential capacity, their reputation and their positioning both in the office and in the market.

Paula Fernández-Ochoa

Paula has a solid background and extensive professional experience that has given her a global vision of the business world. She practised law for several years before setting up +MoreThanLaw, a legal marketing and personal brand consultancy specialised in highly competitive environments. She also founded VivircorRiendo, where she motivates and inspires people with her life motto (“Let No One Beat You at Laughing”), well-being and transversal sustainability as the cornerstone of success.

She is a board member at the Mental Health Institute of Legal Professions and the Royal Spanish Winter Sports Federation. She is also on the management committee of Legálitas LAB and is a member of Inkietos. She spoke at TEDx Eixample Barcelona in March 2019. She lectures at several schools and universities (ISDE, International University of Catalonia, Blanquerna, University of Barcelona and Esade). She is a regular speaker at legal, business and sports forums and has written numerous articles and e-books. She is also a co-author of La montaña y la vida, a book of stories where mountains appear as powerful catalysts of emotions, published by Desnivel in 2018.

She has a law degree and a diploma in business studies from ICADE and a postgraduate degree in business administration and management from Pompeu Fabra University. She has also completed a management development programme at IESE and a digital marketing and sales management programme at Esade. She has worked as a lawyer at Mazars and Garrigues, as an office manager at the Legálitas Group, and as head of business development at Roca Junyent.