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Google. Inspiring the advertising strategy for 2017


November 02 OF 2016 from 07:00 PM to 08:30 PM

The ESADE Alumni Marketing Club is holding a workshop to review the advertising strategies in today’s digital environment and inspire advertising strategies for 2017.

Find out from Google about the ideas that work best in today’s advertising environment where the media are increasingly viewed on mobiles and in videos, upturning the previous advertising paradigm.

In addition, to give an insight into the applicability of these trends, we will analyse a case study about a launch by Pepsi.

Don’t miss the major advertising trends and their application in case studies about the world’s two most innovative companies.




Introduction and closing comments:
Xavier Arderiu (Lic&MBA 01), ESADE Alumni Marketing Club board member

Google trends:
Sandra de Pedro (MBA 07), Industry Manager, Google

Pepsico case study:
Daniel Godoy, Head of Digita, Pepsico SWE




Limited numbers. Priority for members.

For further information: