The ESADE Alumni Valencia Region Club is pleased to invite you to the following event on 13 November at 19.00, ‘The half-truths about digital change’ by Victor Magariño.
Systematic preaching about digital change has been going on for years now, to the extent that ‘digital fatigue’ is already affecting many people. Find out who and what really matter and take a critical look at some of the preconceived ideas force fed to people as apocalyptic predictions. This session is a chance to reconsider and pre-prioritise your ideas about this change.
Victor has 28 years’ management experience in multinationals in marketing, sales and consultancy in charge of major multicultural teams and handling foremost global brands in companies such as McDonnell Douglas, Cadbury Schweppes, Universal Pictures and, more recently, in Google as the regional director of Spain and several countries in central Europe.
He is currently a board member and director of operations at Comunycarse Network Consultants, an integrator and developer of technology for communication and intelligence solutions.
For more than 25 years he has been a university professor and speaker at acclaimed national and international forums about digital change, e-marketing, sales and management skills. He is currently a professor of marketing at New York University (Stern School of Business). He is the director of the digital change programme, professor of inDIGITAL and tutor on the Executive Master in Digital Business at ESADE. Professor and coordinator of digital marketing, a subject on several master programmes at UC3M, and professor of international marketing on the prestigious MBA programme at ICEX-CECO.
Since 2018, he has been a regular contributor to Afterwork, a chat show on Capital Radio (winner of the Antena de Oro award), specialised in the analysis of technology and digital issues.
See you there!
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