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The half-truths of digital transformation, by Victor Magariño


May 15 OF 2019 from 07:00 PM to 09:00 PM

The ESADE Alumni Aragon Club is pleased to invite you to this talk entitled ‘The half-truths of digital change’ by Victor Magariño, on Wednesday 15th May at 19:00.

We have been lectured on digital change for so long now that many of us are probably suffering from digital fatigue. We will examine the essential who’s and why’s and take a critical look at some of the rushed decisions we’ve been sold as apocalyptical predictions. A chance to rethink and reshuffle your ideas about this transformation.

ALL attendees will have free parking. The access is through Camino Cabaldos 1 street and Cesareo Alierta 115 street.

Víctor Magariño
Víctor has more than 28 years’ multinational experience in marketing, sales and consultancy management in charge of large, multicultural teams and foremost global brands in companies such as McDonnell Douglas, Cadbury Schweppes, Universal Pictures and more recently, Country Manager in Spain and several other countries at Google (Central Europe). Currently board member and CMO at Comunycarse Network Consultants, developer and tech integrator of intelligence and communication solutions.

More than 25 years’ experience as a university professor and speaker in acclaimed national and international forums about digital change, e-marketing, sales and management skills. Currently marketing professor at New York University (Stern Business School). Head of the digital change programme, professor at inDIGITAL and tutor on the Executive Master in Digital Business (all at ESADE). Professor and coordinator of digital marketing on several master programmes at UC3M. Professor of international marketing on the acclaimed MBA programme at ICEX-CECO.

Since 2018, Víctor has been a regular participant in “Afterwork” (winner of the Antena de Oro award), a chat show dedicated to digital technology.

See you there!

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