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The Half-Truths of Digital Transformation, with Víctor Magariño

Conferencia | Spanish

The Esade Alumni Valencia Club is pleased to invite you to the following event at 7.00 pm on Wednesday, 22nd January: The Half-Truths of Digital Transformation, with Víctor Magariño.

After several years of systematic evangelisation about digital transformation, many people are surely starting to feel digital fatigue. What and who are truly essential? It’s time to critically analyse some of the assumptions that have been sold to us as apocalyptic predictions. Let’s revisit and reorganise our ideas about digital transformation.


Víctor Magariño

Víctor Magariño has 28 years of multinational professional experience, having held executive positions in marketing, sales and consulting, overseeing large multicultural teams and managing important global brands at companies such as McDonnell Douglas, Cadbury Schweppes and Universal Pictures. More recently, he served as Google’s regional director for Spain and several central European countries.

He is currently a board member and operations director at Comunycarse Network Consultants, a developer and integrator of technology for communication and intelligence solutions.

For more than 25 years, he has been a university lecturer and a speaker at prestigious national and international events on digital transformation, digital marketing, sales and executive skills. He is currently a professor of marketing at the Stern School of Business (New York University). At Esade, he currently serves as director of the Digital Transformation programme, lecturer in the inDIGITAL programme and tutor in the Executive Master in Digital Business. He teaches and coordinates the Digital Marketing subject in various master’s programmes at the Carlos III University of Madrid. He also teaches International Marketing in the prestigious ICEX-CECO MBA programme. 

Since 2018, he has been a regular contributor to After Work, an award-winning talk show on Capital Radio focused on technological and digital issues.


We hope to see you there!


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