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Hotels run by family firms. An innovative niche and guarantee of sustainability


November 07 OF 2018 from 09:30 AM to 11:00 AM

The ESADE Alumni Family Business Club and the ESADE Alumni Tourism Management Club are pleased to invite you to this event organised in conjunction with AEHM (Madrid Hotel Business Association) at the Gran Hotel Inglés (calle Echegaray, 8, Madrid) within the framework of Madrid Hotel Week.

Spain’s hotel industry includes many family firms that have managed to move with the times, keep pace with society, and cope with the challenges of change – whilst not losing their essence. During this panel discussion, leaders in this industry will reveal the secrets of their success as entrepreneurs and the challenges facing them as family firms, with particular emphasis on their view of this changing market and how they are adapting to make their businesses more competitive, even on the basis of niche strategies.




Verónica García, Hotel Orfila
Juan Serra, Palladium Hotel Group
Javier Pérez (PMD 15), VP Hotels
Ignacio Jiménez Artacho/ Carmen Cordón, Hidden Away – Hotel Inglés