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How to become an international leader in the private label chocolate business


October 04 OF 2018 from 06:00 PM to 08:00 PM

The ESADE Alumni Toronto Chapter invites you to the next session of the Chapter on Thursday, October 4th at 18:00:

“How to become an international leader in the private label chocolate business” a talk by José Antonio Camuñez.

A comprehensive look into the company's evolution, business model, complex distribution, private label growth and the international commercialization of one of the most delicate high-end products: Chocolate. During this event, we will cover the company evolution in the American market, the challenges of opening a branch in America for a European company (failures and successes), the Private Label and Co-Manufacturing business model (advantages and disadvantages), the chocolate Supply Chain distribution from the farm to the final consumer, what are the added values of working with sustainable cocoa and ingredients for the society, the Private Label evolution in North America and the main consumer trends of today’s market.


Jose Antonio Camuñez is Natra  Americas Commercial Director and future EMBA ESADE student starting October 2018. For almost a decade he has successfully developed new businesses in North and Latin America for the major retailers and main national brands.  Due that success Natra deciced to open a brand new operation in Ontario 4 years ago. He is passionate about chocolate and private label.




EA Members: Free
EA non Members: 13 Euro ($20 CAN aprox)


Catering, drinks and chocolate tasting will be served.

We hope to see you there!

For further information: