English
The ESADE Alumni Marketing Club together with the Medinge Group invite you to the session titled "How to build brands with a purpose and with awareness".
Brands have the power to transform the world we live in and to help address the main challenges facing humanity. At this event co-organised by the Medinge Group (a prestigious international think tank specialised in brands with a conscience and sustainability) and the ESADE Marketing Club, we will reflect on a new vision of management that promotes the development of brands with purpose and conscience. This unique event will feature presentations by leaders from organisations that are promoting this new philosophy, including Pere Brugal, Southern Europe Director at Tesla; Núria Ribé, Corporate Vice President for Global Marketing and Home Care at Henkel; Javier Goyeneche, founder and CEO of Ecoalf; Asun Lera, world-renowned scientist in the field of climate change and Senior Principal Scientist at DNV GL; and Oriol Iglesias, Associate Professor at ESADE and member of the Executive Committee of the European Marketing Academy.
The Medinge Group is a think tank of brand experts and visionaries from around the world whose purpose is to influence business to become more humane and conscious in order to help humanity progress and prosper. A brand with a conscience thinks differently. It builds sustainable thinking into the core of what it does. It has a higher purpose that creates value for all, has a capacity for love and care, promotes authentic leadership and embodies a humanistic way of being.
We are very much looking forward to seeing you all there!
For further information:
clubmarketing@alumni.esade.edu
