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We promote networking among alumni to strengthen business connections, promote new ideas and advance your career.
Programa de continuidad | Spanish
ESADE Alumni invites you to ''How to build an operational e-Commerce model: 9 organisation ideas to get the creation of an operational back-end system off to a good start'', a Refresher Programme talk by Carles Roig, associate professor in ESADE’s Department of Operations, Innovation and Data Sciences, and director of the Master in Operations Management programme.
e-Business opportunities are proportional to the challenges arising from a complex, demanding supply. Effective operations on the internet are a gateway to an enormous and highly atomised market. It calls for fulfilling new supply requirements in which logistics is a core distinguishing feature: it is advisable to have a system capable of handling orders generated by unpredictable demand, placed by customers who require customised options, where returns are commonplace, and where dealing with incidents and exceptions are part of the service process.
Recently established digital companies, and traditional companies reinventing themselves in e-commerce too, must be sure to develop an operational back-end capable of responding to customer demands in this thriving sales channel.
See you there!
For further information:
ignacio.ramon@esade.edu