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How can social media help lawyers?

Sesión Flash | Spanish

Digital identities are now mainstream and the law profession knows it. Social networks have become an essential channel of communication and source of opportunities.

Digital identities must follow a strategy in keeping with both the objectives of the lawyer and/or law firm, and also the off-line environment because the target is multichannel.

The ESADE Alumni Career Services invites you to this flash session designed to provide a greater understanding of the use of social networks and the opportunities they can provide to enhance the positioning and reputation of professionals in the legal profession, and also their brand management, networking, professional synergies and business development.



Paula Fernández-Ochoa

Partner at +MoreThanLaw, consultant in areas of legal marketing and personal branding. Management committee member at Legálitas LAB and Inkietos. Teaches at ISDE, Universitat Internacional de Catalunya, Facultat de Comunicació Blanquerna and Universitat de Barcelona. Author of many articles and e-books. Has been lawyer at Mazars, Maluquer Avocats and Garrigues, office manager at Legálitas, and head of business development at Roca Junyent. Degree in Law and Diploma in Business Studies (ICADE), Postgrad in Business Management (UPF), PDD (IESE) and Management Programme in Digital Sales and Marketing (ESADE).



Schedule: from 8.30 am to 10 am

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