ESADE Alumni is pleased to invite you to this talk in the Refresher Programme entitled “How to innovate if you are not Google” by Alfons Cornella (ADE 94), academic assistant at ESADE, founder and CEO of Infonomia and Instituto Next. Author of the book "Como innovar sin ser Google".
Where is innovation heading?
What lessons have been learnt in recent decades?
What works well and what doesn’t?
Is it just about creativity?
How can the results of innovation be measured?
We are always hearing about innovation in big companies such as Google, Amazon, Apple and 3M, but medium-sized companies might have need innovation more and have more opportunities to innovate.
After 25 years in Infonomia and Instituto Next guiding organisations along the road to innovation, Alfons Cornella has written Como innovar sin ser Google, a veritable handbook about innovation for normal companies, which he will present at this event.
19:00 Welcome and introduction
Xavier Ferrás (MBA 02), professor, department of operations, innovation and data sciences, ESADE
Alfons Cornella (ADE 94), academic assistant at ESADE, founder and CEO of Infonomia and Instituto Next. Author of the book Como innovar sin ser Google.
19:40 Invited experts introduced by Xavier Ferrás (MBA 02):
Irene Bernal (Lic&MBA 00) Head of Innovation Operations and Strategy of Telefonica Innovation
Mariona Sanz (FD 15), Head of Girbau LAB
Oscar Flores (EMBA 2015), Founder and CEO Made of Genes
19:50 Group dynamics led by guest experts, interactive mapping of the innovation trends expected in the coming years with Alfons Cornella (ADE 94)
20:25 Summary and presentation of the map of future innovation trends by Alfons Cornella (ADE 94)
20:30 Closing comments by Xavier Ferrás (MBA 02)
At the end of the session a glass of cava will be offered to the attendees and during the same there will be sale of books and signature of the author.
See you there!
Members are welcome to bring a guest.
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