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How to Start a B2B SaaS Startup: The Experience of Red Points. An interview with David Casellas, founder of Pridatect

Conferencia | Spanish

January 27 OF 2020 from 07:00 PM to 09:00 PM

Esade Alumni Entrepreneurship is pleased to invite you to a session on how to create a startup with a business-to-business (B2B) software-as-a-service (SaaS) business model. The session will feature David Casellas, founder and CEO of Pridatect. Casellas is also a co-founder of Red Points, a technological solution that allows companies to detect and remove fakes, stop piracy and combat online fraud. Red Points has raised €34 million in funding and has opened offices in the United States. The session will be held at Esade Barcelona at 7.00 pm on Monday, 27th January.

The interview with Casellas, moderated by Oscar Vayreda, will touch on questions such as: Where do you start when you want to create a SaaS company? What are the keys to attracting B2B customers? What obstacles did you face in launching Red Points, and how have you reflected these difficulties at Pridatect? What are the keys to growth? What are the main metrics for measuring the success of a business? 

David Casellas (PDV ‘16) studied at the University of Girona. In 2016, he completed the Sales Management Programme at Esade Business & Law School. From 2011 to 2013, he was the Digital Business Development Manager at FC Barcelona. In 2013, he co-founded Red Points, where he has worked for six years as Head of Global Business Development and Managing Director of Squared Points. He currently serves as CEO of Pridatect and remains linked to Red Points as an advisor.



Pridatect provides software for law firms that digitises the process of helping clients comply with the EU General Data Protection Regulation (GDPR). More than 1,000 GDPR professionals in Spain, the United Kingdom and Germany benefit from Pridatect’s automation of complex legal processes and smart generation of all of the legal documents necessary for GDPR compliance.
In December 2018, Pridatect closed a round of investment featuring the participation of 16 investors from Esade BAN.


Oscar Vayreda

Oscar Vayreda works in two main areas: supporting entrepreneurs and investors in their efforts to launch successful startups, and helping companies take advantage of the opportunities of digital transformation.

He started his career as an entrepreneur and CTO in 1996 by co-founding an e-learning startup. In 2008, he co-founded Digital Seed, where he served as CEO until it was acquired by another company in October 2012.

He has worked for multinationals (IBM) as well as small and medium-sized enterprises (GECSA). He has also worked as an independent consultant in a diverse range of sectors, including IT consulting (IBM), technology (Lotus Development), communication and advertising (Abilbo), knowledge management (GECSA), marketing (Digital Seed) and e-learning (Retelcom). He has been on the teaching staff of several master’s degree programmes (UPC and IQS) and university degree programmes (URL) as well as various non-official courses.