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We promote networking among alumni to strengthen business connections, promote new ideas and advance your career.
Spanish
The ESADE Alumni Digital Business & ICT Club and the ESADE Alumni Marketing Club invite you to this talk entitled ''The impact of digitalisation on the purchasing process''.
The habits of consumers are changing as regards how they search for and buy products (both online and in person). This talk will take a look at the digitalisation of sales in Spain and differences with other markets, and how companies such as Unilever, Henkel, Danone and Deliberry deal with this process.
For further information:
clubdbict@alumni.esade.edu