The impact of digitalisation on the purchasing process

Spanish

Past event
April 19 OF 2017 from 06:30 PM to 08:00 PM
Barcelona ESADE Building 3. Multipurpose Room. Av. Esplugues 92-96

The ESADE Alumni Digital Business & ICT Club and the ESADE Alumni Marketing Club invite you to this talk entitled ''The impact of digitalisation on the purchasing process''.

The habits of consumers are changing as regards how they search for and buy products (both online and in person). This talk will take a look at the digitalisation of sales in Spain and differences with other markets, and how companies such as Unilever, Henkel, Danone and Deliberry deal with this process.

 

 

Programme

Introduction:
Sara Pastor (Lic&MBA 05), board member of the ESADE Alumni Digital Business & ICT Club

Speakers:
Manuel Rodriguez Contra (InDigital 14), Vice President Capgemini
Gemma Sorigué, CEO & co-founder Deliberry
Gonzalo Raventós, Ecommerce KAM Unilever
Ana Rubio (MBA 09) , Marketing Manager Henkel Adhesive Technologies
Hans Julià, Ecommerce Manager Danone
David Campoy (Lic&MBA 05), Chief Commercial Officer Ulabox

Chaired by:
Daniel Utrillas (Lic&MBA 01), Global eCommerce Unilever

 

 

For further information:
clubdbict@alumni.esade.edu