The ESADE Alumni Marketing Club would like to invite you to a unique and practical workshop for members only about how to take action in the world of inbound marketing.
Laura Martínez will be coming from Boston to explain how to start an inbound marketing project.
The inbound method consists of making quality content that attracts customers to a company and its products. By combining the content published with customers’ interests, it is possible to attract traffic to a website naturally, and then gradually win over and convince customers, and fulfil their desires
In short, inbound marketing is marketing that appeals to consumers and this workshop will explain where to start.
Participants in this workshop will learn how to create and implement inbound marketing in their company, increase traffic, exponentially increase sales opportunities, and improve their company’s sales.
After this workshop, participants will know how to create an inbound marketing campaign (with exercises) including buyer people, SEO and blogs, content, transformation process, the sales bottle neck, follow-up and alignment of marketing and sales.
Laura Martínez Molera is the senior marketing manager for Latin America at HubSpot, the creators of the inbound marketing concept, and president of the ESADE Alumni Boston Club.
At Hubspot, Laura is in charge of growing, educating and converting the Latin American market to inbound marketing. To do so, Laura is the head of the strategy for creating, feeding and automating leads. She also trains the sales team, and manages the social media and events in this region.
Born in Barcelona, Laura is an industrial engineer who re-invented herself in marketing thanks to her education at the ESADE and Hult business schools, where she studied masters in innovation and international marketing.
We hope to see you there!
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