REPORT
Carles Roig reveals the secrets of industry 4.0 development
Industry 4.0 is beginning to be seen not as the future but as a reality  that is necessary in a changing world, along with technological  developments, to ensure competitiveness and sustainability. Professor and researcher Carles Roig (MIM 87) explained  his views of this subject in “Industry 4.0: new forms of intelligence,  knowledge and management skills.
In the introduction to his talk, Carles Roig did not focus on  technologies. He opted to approach the issue from a completely different  angle because, he explained, “although it may seem obvious, industry  4.0 is about industry, nothing else. It’s about re-evolution, not  revolution.
The contribution of industry to the West’s overall GDP has dwindled in  recent decades. Lower costs have been sought elsewhere and processes  such as outsourcing and offshoring have emerged. “We suddenly realized,  explained Roig, “that we had gone too far as regards a sector that has  so many benefits for national economies. This sector, for example,  enables inflation to be controlled best, consolidates the balance of  foreign trade, has the closest links to innovation and makes the  greatest contribution to environmental management.
Once the alarm was raised, in 2005 some countries began to rethink their  industrial models. These models are evolving on the basis of techniques  developed successfully by digital companies, such as appropriate data  management, customer orientation, connecting demand and supply, and  straightforward management because, as he said, “new types of industry  call for new types of intelligence.
And thus industry 4.0 was born. It is based on three cornerstones that  are not new but which are accelerating and making an impact thanks to  the technological revolution: Big Data, the Internet of Things  (connectivity) and add-on technologies (robotics, etc). The aim of these  three elements is to improve efficiency, control supply chains better  and create new business models. “Things that weren’t possible before are  now driving us from theory to practice.
On the basis of these cornerstones and aims, industry 4.0 needs a series  of skills that involve learning to interact, above all, with the  customer. This interaction requires those involved to be agile and  flexible and able to respond to change. In addition, this is all against  a backdrop of innovation in all areas and aspects. Finally, Carles Roig  mentioned the skill he considers most important, “If we learn to  collaborate but do not learn to create relationships, industry 4.0 is  nothing.
After explaining the previous concepts, the speaker wondered how these  skills could be developed. The first dilemma stems from having to choose  between strategy and customer. “There is obviously, he said, “a great  deal of grey area between them, but one must know how to adapt to the  customer’s outlook, one must focus on the customer. The truth, said  Roig, was that “it’s very difficult to set the customer at the centre,  making things simpler.
In order for industry 4.0 to progress towards this customer-oriented  strategy, it must, according to Roig, “create solutions tailored to  needs. This makes it essential for the company’s design and governance  to be focused on the value chain, the supply chain, with new criteria  for supplier selection, management and collaboration.
Industry 4.0 would, therefore, be based on several basic pillars. The  first one consists of industrial regionalisation based on experience,  tradition and leadership in certain sectors. The second one is that  industry should provide high quality and high value added and be located  in the vicinity, because intensive manufacturing continues to look for  low-cost locations. The third one is for members of the supply chain to  develop new attributes in response to a complex environment and  globalisation opportunities.
The spheres of action of industry 4.0 are focussing increasingly on  clean energy, intelligent transport systems, sustainable production and  consumption, the sustainable use of natural resources, and smart homes  and cities.
Carles Roig suggested several ways of developing industry 4.0. Companies  wishing to move in that direction must define the scope and meaning of  this change by assessing their maturity, creating a workplace conducive  to trial and error, defining the competences (both in-house and those of  suppliers) to be developed, recruiting and managing multidisciplinary  talent, creating an optimal network of suppliers and partners with tried  and tested technologies, adopting skills to manage this network and  always carrying out pilot tests to validate the results prior to  systematisation.
Finally, the speaker reminded the audience that people are essential.  “The adoption of models entailing industry 4.0 or digital competences  calls for leaders and managers with commonplace skills who work hand in  hand with their teams and have their feet on the ground.
ESADE Alumni is pleased to announce another talk in the Refresher Programme series, ''Industry 4.0: new types of intelligence, knowledge and management skills'' by Carles Roig,  associate professor in the ESADE department of operations, innovation  and data sciences, and director of the executive master programme in  operations and innovation. 
The talk will analyse the potential of industry 4.0 and the driving  force of technological development for transforming today’s industry  into a more sustainable and competitive model.
 
Carles Roig
MBA (ESADE) and combined Bachelor’s Degree in Economics and Business  Administration. Has taken part in a wide variety of post-grad courses in  the USA, UK and France.
Member of the ESADE faculty since 1999, he teaches supply chain  management, operations strategy and management on Executive Education  and MBA programmes. Has been a visiting professor at HEC Paris and  Universidade Catolica Portuguesa (Porto), and has taught executive  programmes in Singapore, Portugal, USA, France, Brazil, Mexico, Holland  and Denmark. Prof. Roig has been the director of the ESADE PT MBA and  PMD and several other custom programmes.
Prior to his academic activity he garnered considerable executive  experience as director of operations, CEO and board member of different  multinationals in countries including France, Scandinavia and Latin  America.
Partner and consultant in more than 55 consultancy projects in a wide  range of industries including automotive (VW, Seat, Nissan, NSK),  computing (Hewlett Packard, IBM), electronic consumer goods (Sanyo),  FMCG (United Brands, Nestlé, Ralstom Purina), cosmetics (Oral B,  Revlon), white goods (Electrolux, Bosch, Siemens, Candy) and  pharmaceutical laboratories (Inibsa). 
His current fields of research focus on e-commerce, industry 4.0,  operational strategy, design of global SCM programmes, and outsource  /offshore , insource/backshore processes.
Recent publications include ¡¡La industria 4.0: la 4rta (re) evolución  industrial, Harvard Deusto Business Review, April 2017; “Casar oferta y  demanda en entornos turbulentos. ¿Planificación o gestión de la  demanda?'', HDBR, September 2016, and “¿Debemos optar por  reindustrializar? Claves y propuestas, HDBR, April 2015.
Since 2002 he has taken part in more than 45 symposiums, workshops and congresses.