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The International Business Strategy of LaLiga


The ESADE and IMD Hong Kong Alumni Chapter’s in Collaboration with the Spanish Chamber of Commerce and LaLiga are proud to hold a talk by Eduard Castell , "The International Business Strategy of LaLiga".

What are the challenges facing LaLiga today? What is LaLiga doing in Asia to boost its popularity here? An analysis of the different actions that LaLiga has made to grow and expand internationally.

As the Delegate for LaLiga Global Network Hong Kong, Eduard Castell is in charge of LaLiga's sports and business development in Hong Kong.

Eduard will talk in detail on how LaLiga arrived in Asia and how they plan to establish a solid brand image, network of fans and network of broadcasters here. Eduard will also talk about Sport Management and his professional experience in working for such a well known institution.

Eduard will also have some LaLiga prizes to award to some lucky winners of a quiz following his talk!

Registration : Confirm your place by emailing Dara at Spaces are limited so please confirm asap.

Hope to see you there!