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Lawyer: you are your own brand

Sesión Flash | Spanish

In today’s global world of cut-throat competition, it’s essential for lawyers to make themselves stand out by designing and managing a personal brand strategy that makes the very most of their talent and competitive edge. It’s also crucial to keep your personal brand in line with the corporate brand in order to convey consistence, increase the impact of the message and boost the sense of commitment and confidence that clients need, a cornerstone of the legal profession. The goalposts have been moved and the legal profession has changed too: lawyers must adapt to the new rules or be left on the sidelines.

The ESADE Alumni Career Services invites you to another great flash session offering an insight into how to design and manage your personal brand strategy using the ideal channels to put yourself across in the best possible way and ensure you are chosen, by enhancing your positioning, reputation and, of course, your business development.



Paula Fernández-Ochoa

Partner at +MoreThanLaw, consultant in areas of legal marketing and personal branding. Management committee member at Legálitas LAB and Inkietos. Teaches at ISDE, Universitat Internacional de Catalunya, Facultat de Comunicació Blanquerna and Universitat de Barcelona. Author of many articles and e-books. Has been lawyer at Mazars, Maluquer Avocats and Garrigues, office manager at Legálitas, and head of business development at Roca Junyent. Degree in Law and Diploma in Business Studies (ICADE), Postgrad in Business Management (UPF), PDD (IESE) and Management Programme in Digital Sales and Marketing (ESADE).



Schedule: from 8.30 am to 10 am

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