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The ESADE Alumni Hamburg Chapter would like to invite all Alumni members in Hamburg to their next cultural activity.
To celebrate International Book Day, we would like to invite all our alumni to a round table to discuss the following topic:
Does having an ethical brand matter?
We would like everyone to read an article by the ESADE professor Oriol Iglesias. Please click here to download the article.
To celebrate International Book Day, we will give everyone attending this event a book by Oriol Iglesias Book:
Brand Desire: How to Create Consumer Involvement and Inspiration by Oriol Iglesias and Nicholas Ind.
We look forward to seeing you there!
For further details:
carlos.casamajo@esade.edu
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