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LinkedIn. Optimise the positioning of your profile and boost your personal brand

Workshop | Spanish

The ESADE Alumni Career Services invites you to this workshop to discover how LinkedIn can help you achieve your career goals.

LinkedIn is a very powerful, professional social networking service. It currently has the most registered users (more than 450 million) and Spain is the European country with the most users: about 8 million. After briefly analysing the goals of the people in the audience, we will explain different shortcuts and tricks to enhance and exploit their profiles and discuss techniques for building highly visible and productive professional networks.

This will involve creating a professional social media strategy based on the aim of each participant. Each goal may be different: finding new customers, partners, experts or suppliers, etc, or even achieving a new career goal.

Equipment:
To make the most of this workshop, participants must bring a wi-fi enabled laptop (or the like).

Groundwork prior to workshop:
Before the workshop, participants must sign up for LinkedIn (at least 60% of their profile must be completed) and give some thought to their social media goals. Participants will be sent a link so they can forward their details to the speaker to enable him/her to focus the workshop directly on their aims.

This workshop is intended for executives from all backgrounds. It will be given by Rosaura Alastruey, director of ProyectosTIC, and an experienced  lecturer in GOOD professional networking. She pioneered the use of 2.0 tools such as LinkedIn.

Schedule: from 5.30 pm to 9.30 pm


For further information:
alumnicareermadrid@esade.edu