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LinkedIn. Optimise the positioning of your profile and boost your personal brand


The ESADE Alumni Community of Valencia Club invites you to this workshop to discover how LinkedIn can help you achieve your career goals.

LinkedIn is a very powerful, professional social networking service. It currently has the most registered users (more than 472 million) and Spain is the European country with the most users: about 10 million. After briefly analysing the goals of the people in the audience, we will explain different shortcuts and tricks to enhance and exploit their profiles and discuss techniques for building highly visible and productive professional networks.

This will involve creating a professional social media strategy based on the aim of each participant. Each goal may be different: finding new customers, partners, experts or suppliers, etc, or even achieving a new career goal.

To make the most of this workshop, participants must bring a wi-fi enabled laptop (or the like).

Groundwork prior to workshop:
It is important for participants to have signed up with LinkedIn beforehand, given some thought to their objective in social media, and forwarded the link to their public profile to no later than 11/2/2019.

This workshop by Rosaura Alastruey, expert speaker in professional networking (DONE WELL) and pioneer in the use of 2.0 tools such as LinkedIn, is intended for professionals in any field.