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LinkedIn: Optimise Your Profile Positioning and Boost Your Personal Brand


February 03 OF 2020 from 05:00 PM to 09:00 PM

The Esade Alumni Valencia Club is pleased to invite you to a workshop at 5.00 pm on 3rd February about how LinkedIn can help you achieve your career goals.

LinkedIn is a very powerful but little-known virtual tool. It is currently the professional networking site with the largest number of registered users – more than 645 million. With more than 10 million users, Spain is the European country with the largest presence on the site. Guided by the participants’ goals, we will explain how to optimise a profile, explore cutting-edge techniques and provide tips on how to get the most out of this interesting digital platform.

Using each participant’s objective as a starting point, we will describe a professional social networking strategy. Aims may range from getting new clients or looking for partners, experts or suppliers to finding a new career.



To maximise the productivity of the session, each participant must bring a WiFi-enabled laptop (or similar device). 


Pre-workshop exercises:

Prior to the workshop, participants must sign up for LinkedIn, give some thought to their social media goal and send a link to their public profile to, no later than 29th January.

This workshop is designed for professionals in any field and will be led by Rosaura Alastruey, an expert on professional networking (Bien Hecho) and a pioneer in the use of 2.0 tools such as LinkedIn, where she has been a member since 2004.



We hope to see you there!


For more information: