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LinkedIn. Optimize your profile positioning and boost your personal brand

Workshop | Spanish

The ESADE Alumni Aragón Club is pleased to invite you to a workshop on 19 November at 17.00 about how LinkedIn can help you achieve your career goals.

The LinkedIn professional network is a very powerful but little-known virtual platform. It currently has the most registered users (more than 645 million) and Spain is the European country with the most users (more than 12 million). On the basis of participants’ goals, you will learn how to make the very most of your profile and also cutting-edge techniques and tips to make the very most of this interesting digital platform.

With this in mind, we will begin with the aim of each participant on the basis of a professional social media strategy. Aims may range from getting new clients or looking for partners, experts or suppliers, to finding a new career.



To make the very most of this workshop, participants must bring a wifi-enabled laptop or similar.


Workshop preparation

Prior to the workshop, it is important for participants to sign up for LinkedIn, give some thought to their social media goal and send the link to their public profile to, no later than 17 November.

This workshop is intended for executives in any field and will be led by Rosaura Alastruey, an expert speaker on professional networking and pioneer in the use of 2.0 platforms such as LinkedIn, which she joined in 2004.




See you there!


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