The ESADE Alumni Basque Conutry Club is pleased to invite you to ''Make yourself stand out. Tips for successful personal branding'', a talk by Xavi Roca (Lic&MBA 98), a speaker specialised in marketing, leadership and personal branding.
This talk will take a look at the concept of brand and personal branding and will also analyse the key factors in managing your personal brand. The speaker will help the audience carry out a thorough self-awareness analysis, the essential starting point for personal brand development, and show them how to define their strategy by focusing on aspects such as specialization, competitive edge and business model. The message, i.e. what you want to share with your target market, will then be defined taking into account aspects such as the brand profile, the brand statement, the claim and elevator pitch. Once the message is defined well, the value proposition for both offline elements (CV, cover letter, personal image and networking) and online elements (web, blog, social networks ...) will be defined. The session will end with some final comments and conclusions.
Xavi Roca has served as general manager of Fira de Lleida, Ros Roca and SAGE Eurowin. Mr. Roca is now a speaker specialised in the fields of marketing, leadership and personal branding; a consultant at Smart Marketing; a lecturer at the University of Lleida; and the president of the ESADE Alumni Lleida Club. Author of the book about personal branding called "Desmárcate". He has completed ESADE’s Thinking About Leadership programme. He has also completed the Master in Trade Fair Management at the University of Cologne (2006) and is currently working on an undergraduate degree in psychology at the University of Lleida.
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