Xavi Pons, CEO of Mars Iberia, will be the keynote speaker at the forthcoming Matins ESADE talk, “Growth we are proud of.
Xavi Pons will explain how Mars has grown in recent years thanks to its three business units in Spain: Mars Iberia, Cafosa and Royal Canin. He will provide an insight into the company’s main growth factors based on its global outlook, the acceleration strategies being implemented and its performance as a category thinker.
Xavi Pons (Barcelona, 1970) is currently the CEO of Mars Iberia and since January 2012 he has been the most senior executive of Mars in Spain, leading a team of more than 450 people.
He is the head of the company’s growth and development strategy for the Iberian Peninsula and Spain of the well-known brands M&M’s®, Twix®, Maltesers®, Mars®, Snickers®, Bounty®, MilkyWay®, Galaxy® and Uncle Bean’s®, and chewing gum and candies (Orbit®, 5®, Doublemint®, Boomer®, Skittles®, Sugus® and Solano®) and petfoods (Whiskas®, Pedigree®, KiteKat®, Cesar® , Frolic®, Sheba®, Catisfaction® and Catsan®.
He has extensive experience in FMCG as a result of the different positions he has held since entering Mars in 2001.
He has a degree in advertising and public relations, and spent the early days of his career working for different Spanish multinationals. In 2001, he joined Mars UK as head of marketing. After seven years in various marketing positions in the United Kingdom, he returned to Spain in March 2008 as the Mars head of sales in Spain. He subsequently led the agreement between Mars and Wrigley. In December 2009 he was appointed the Wrigley sales manager and then the firm’s CEO.
Xavi Pons lives in Barcelona, is married and has three children. He loves sport, reading and the outdoors.
We are very much looking forward to seeing you all there!
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