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The ESADE Alumni Marketing Club is pleased to invite you to the talk, “New FMCG and distribution paradigm. The shift from commoditized product to value-added service.”

Big corporations in highly competitive markets are often obliged to review and adapt their business models and value chains, and create new services through their products in order to provide value added for consumers.

How can big corporations develop disruptive business models in the short term in order to compete in this new paradigm? What are the implications for the company? Do’s and don’ts.

How important is corporate cultural change for the shift to this new scenario?

Answers to these and other questions will be provided by Font Vella, a leading business light in implementing the direct-to-consumer model. Programme

Welcome and introduction
Patricia Sotelo (MBA 02 / DEC 08), director of ESADE Alumni marketing and communication, and board member of the ESADE Alumni Marketing Club

Speaker
Javier González, director, Font Vella Business Accelerator

Chaired by
Isabel Martínez-Monche (ADE Lic&MBA 92), Business Consulting Managing Director en BeRepublic

Closing comments
Julio Villalobos, chief marketing and digital officer, ESADE, and academic assistant in ESADE’s marketing management department.

Members may bring a guest

See you there!

For further details:
clubmarketing@alumni.esade.edu

Language: Spanish