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'The power of design in foreign trade', by Sebastian Guerrini


The ESADE Alumni Argentina Chapter invites you to ''The power of design in foreign trade'', a talk by Sebastian Guerrini, designer in visual communication and PhD in communication and image studies.

Is design powerful? Guerrini will show the 10 ways in which design has the power to bridge the gap between theory, methods and practice: essential for entrepreneurs, politicians, communicators, advertisers and designers in general. In today’s world, consumption always entails the consumption of intangibles. It is no longer possible to apply a traditional mindset to the development of products and services. Our job is to design meanings, to design intangibles, to design irresistible experiences.

All ESADE Alumni members who register before September 15th will receive a copy of Sebastian Guerrini’s book, ''The Powers of Design''.

Registration is mandatory. Feel free to invite any ESADE Alumni colleague you know in Buenos Aires, or any business partner or contact.



Sebastián Guerrini

Sebastian Guerrini is specialised in the creation of communication strategies and image design for institutions and companies. PhD in communication and image studies (University of Kent, UK), postgraduate in communication technologies (Academie Minerva, Netherlands), and visual communication designer (Universidad Nacional de La Plata, Argentina).

He has created hundreds of brands in 28 countries for companies and international organizations such as Amnesty International, UNICEF, UNESCO, CLACSO, United Nations, AIC, IFOAM, MAPO and GBC Spain. He has won international competitions, such as the image of the World Co-operative Movement (London) and the Organic World Foundation (Bonn).



See you there!

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