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The rapid changes and on-going transformation of recent years have obliged the retail sector to take stock, rethink its strategies and reinvent itself. Rethinking retail means reconsidering the role of technology, business models, high-street stores, the customer experience and the impact of commerce on the city. Global trends such as sustainability and the collaborative economy are global trends that also affect the possibilities of success now and in the future.

What questions will we answer?
• How will new business models affect this sector?
• What role will start-ups play in the transformation of this sector?
• What is retail in China like today and what lessons can we learn from it?
• How will retail affect the cities of tomorrow?

The ESADE Alumni Marketing Club and ESADECreapolis are delighted to invite you to the 4th Retail Revolution conference.

Programme:

9:00 – Doors open. Accreditation

9:30 – Welcome to the conference
Josep Franch (Lic&MBA 84 / PhD 05), dean, ESADE Business School
Oriol Alcoba, managing director, ESADECreapolis
Isabel Ferrer (ADE Lic&MBA 95), president, ESADE Alumni Marketing Club

09:45 – Keynote speech: Retail trends
Maite Carrillo, executive creative director, McCann

10:30 – Retail in China: The 8 Ms of AI Marketing
Manu Monasterio, experto in the Chinese market and academic assistant at ESADE

11:00 – Coffee break

11:30 – Rethinking the business model: IKEA case study
David Imbernon, sales expansion manager, IKEA

12:00 – The Nike experience
Sergi Ricart, Director of Retail Marketing at Nike

3:00 – Ecoalf: the challenges of sustainable fashion
Marisa Selfa, General Manager at Ecoalf

15:30 – Desigual: Products and experiences that will awaken your creativity
Guillem Gallego, CMO at Desigual
David Meire, CCO at Desigual

16:00 – Panel discussion 'Retail&City Lab: the role of retail in tomorrow’s cities'
Maria Segarra, partner, Intueri
Tomás Diez, town planner and instigator, Fab City (IAAC)
Pablo Bronstein, Director of Architecture at Benito Sports
Chaired by Marc Cortés (MBA 99), ESADE Alumni Marketing Club board member, partner and managing director, RocaSalvatella, and associate professor in the ESADE marketing department

17:00 – Keynote speech and take-outs
Jaime Castelló (EMBA 03 / Retail Marketing 05), director of the Executive Master in Marketing and Ventas, ESADE Madrid, and professor in the ESADE marketing department

17:45 – Conclusions

18:00 – End of conference


See you there!

Limited numbers

*No cancelations or confirmations allowed in the 48 hours prior to the event.

Language: Spanish

  • #Marketing y Comunicación

Event resouces. For members only!