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The secrets of retail success in the digital age, by Jordi Mas


April 03 OF 2019 from 07:00 PM to 09:00 PM

The ESADE Alumni Lerida Club is delighted to invite you to their forthcoming talk on April 3rd entitled 'The secrets of retail success in the digital age', by Jordi Mas.

Retail is a complex sector full of obstacles. Change management and the ability to adapt are essential in order to survive in this highly volatile environment but with not much future. This talk will focus on its complexity and how to adapt in today’s world on the threshold of the digital era.

Jordi Mas
BBA, diploma in business (Universidad de Barcelona), Executive MBA (EADA) and General Management Programme (IESE). Expert in the use of innovation in retail companies. Founder and CEO of CREARMAS.
In the course of his career, Jordi has held posts including CEO of MASGOURMETS, secretary of GREMICARN and vice president of FEGRAM. He is also the vice president of Boqueria market, and a professor at ESCODI-UB where he teaches bargaining and sales techniques, and seminars about excellence and innovation in retail.

Author of the book Barcelona Gourmand and co-author of the books Boqueria Gourmand and Por que unas tiendas venden y otras no en la era digital.

AIJEC 2011 award Young business person of the year, Catalonia
Twitter: @crearmas

See you there!

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