Skip to main content

Sport Management Panel Discussion and Holiday Party 2016


Around 60 alumni had the opportunity to learn first-hand about the future strategies and business models of FC Barcelona, LaLiga, NBA and MLS (Major League Soccer) at the FC Barcelona HQ in New York. Outstanding speakers from these four institutions shared their vision of sport business and market evolution perspectives during this quarter’s most significant event of the ESADE Alumni New York chapter,

Gerard Guiu (EMPA 08 / Lic&MD 02), FCB Institutional Relations Director in New York, detailed the Club’s U.S. strategy which is based on their ''More Than a Club'' slogan. This trademark is the ''biggest differentiation point'' of an institution whose foundation represents the Clubs spirit. Guiu went on to explain that the U.S. ''is a business opportunity for European clubs'' which is why FC Barcelona decided to open a representation and business office in New York three years after opening one in Hong Kong. Raul Gonzalez (former Real Madrid player and current USA Country Manager of LaLiga) agreed with Guiu that ''America is an opportunity for European football, and LaLiga in particular, to grow their businesses.'' In addition, all the ESADE New York alumni present had the opportunity of sharing with Raul Gonzalez their thoughts on a possible European league and its financial feasibility.
Emilio Garcia Duarte, NBA LatAm Marketing Director, explained that the NBA’s growth strategy outside the USA is ''to take into account the player’s nationality, whose fans from different countries  can identify with more directly.'' On the other hand, the MLS strategy is based on the ''commitment to local talent'' and the ''the quality of supply, with particular emphasis on the appeal of going to matches'', said Alfonso Mondelo, Technical Director of Major League Soccer (MLS).

The event was chaired by Jose Angel Abad, journalist at Antena 3 TV. Daniel Landaluce (Lic&MD 99), President of the ESADE Alumni New York Chapter, and board member, Albert Janer (Lic&MBA 12),  acknowledged the commitment of the four institutions for developing international youth talent and thanked FC Barcelona for kindly hosting this event at their facilities.

Amongst the 42 ESADE Alumni Chapters, spread over five continents, the ESADE Alumni New York Chapter is one of the largest ones and aims to hold plenty more meetings and events. The next event of great impact is scheduled for March




The ESADE Alumni New York Chapter board is pleased to invite you to our upcoming a Panel Discussion on the International Opportunities for Growth in Sports this December 13th at 6pm. The panel discussion will be followed by our annual Holiday Party, drinks and catering will included.

Panel Discussion:
Moderated by José Ángel Abad, the discussion will focus on the expansion of sports into international markets. Remarks will focus on the expansion into emerging economies for each sport, explore regional solidarities and opportunities and explore growth in the sports sector.

Daniel Landaluce (Lic&MD 99)

Panel Moderated by:
José Ángel Abad, journalist of Antena 3 in New York

Gerard Guiu Ribé (EMPA 08 / Lic&MD 02), FCB Director of Public Affairs & Institutional Relations, NY office
Raúl González, CEO of LaLiga in America, former Real Madrid and Spain National Team player
Emilio Garcia Duarte (MP-DGM 07), Director - Marketing - NBA Latin America
Alfonso Mondelo, MLS Technical Director
Closing Remarks:
Albert Janer (Lic&MBA 12)



For further information: