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Whilst writing his first novel, Víctor Gay Zaragoza wondered whether authors’ techniques could also help people be more successful in the business world. The result was ''The yellow-brick road: 7 storytelling steps to success,'' a unique way of helping people and brands discover their own story and create transmedia storytelling by enabling more and better communications both offline (speeches, pitch elevators) and online (social selling, content, Linkedin).

The ESADE Alumni Career Services invites you to this flash session to learn about the 7 steps towards success by means of storytelling about our personal and own brands.

Víctor Gay Zaragoza is a writer, consultant and storytelling coach. He helps major brands, personal brands and executives create storytelling. So far he has helped turn more than 4000 brands, personal and managerial brands into storytellers, including Accenture, Caixabank and Santander, and has enabled leaders such as Cristóbal Colón (president of La Fageda), Christian Escribà (director of Pastelerías Escribà) and Angel Echevarria (CEO of Entelgy) to travel ''the yellow-brick road.''

Schedule: from 7 pm to 9 pm


For further information:
alumnicareerbcn@esade.edu

Language: Spanish