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Strategic Market Planning by ESADE professor Carlo Gallucci (MBA 83)


The ESADE Alumni Milan Chapter is pleased to invite you to a masterclass about strategic market planning, with Carlo Gallucci, a professor in the department of marketing management at ESADE and vice-rector of international relations at Universidad Ramon Llull.

Strategic market planning is an on-going process in which a company creates marketing strategies and plans their implementation in the target market. The process takes into account the current position of the company, helps identify promotion opportunities and then evaluates these opportunities.

After the masterclass, a networking cocktail will be served.


Carlo Gallucci

Visiting professor at several European and American universities. Has contributed to research projects, articles and conferences  in many countries in Europe and America. His fields of interest are marketing, strategic planning and healthcare management. Vice-rector of international relations and students at Universidad Ramon Llull (URL). Chair of marketing and member of the ESADE-URL International Advisory Board. Member of the board of trustees of Creafutur, in Sant Cugat del Vallès, and also of the scientific committee of the master in marketing, digital communication and sales management of Publitalia ’80 (Mediaset group) in Milan.


Feel free to forward this invitation to other alumni from ESADE.

If you would like to attend, you need to register.

For further information: