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Think Big, Think Global. Local events that are global brands. Sónar and Primavera Sound case studies


May 09 OF 2017 from 07:30 PM to 09:00 PM

The ESADE Alumni Marketing Club and the ESADE Alumni Cultural and Creative Industry Club invite you to this inspiring session to discuss how local ventures become global brands by examining two of Barcelona’s main festivals: Sónar and Primavera Sound.

We will talk about how management looks beyond the event and embraces an integral concept, digitalisation, social media, globalisation, etc to transform a local cultural event into an international benchmark.

This approach is applicable to different cultural industries: theatre, music, sport, fashion, etc ... and is of interest to executives in the marketing of services and experiences.




Welcome and introduction
Virtuts Angulo (EMBA 04), president of the ESADE Alumni Cultural Industries Club

Ricard Robles, co-director, Advanced Music – Sónar
Alberto Guijarro, co-director, Primavera Sound

Chaired by
Daniel Reyes (Lic&MBA 94), member of the ESADE Alumni Marketing Club board



See you there!

For further information: