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We promote networking among alumni to strengthen business connections, promote new ideas and advance your career.
The ESADE Alumni Marketing Club and the ESADE Alumni Cultural and Creative Industry Club invite you to this inspiring session to discuss how local ventures become global brands by examining two of Barcelona’s main festivals: Sónar and Primavera Sound.
We will talk about how management looks beyond the event and embraces an integral concept, digitalisation, social media, globalisation, etc to transform a local cultural event into an international benchmark.
This approach is applicable to different cultural industries: theatre, music, sport, fashion, etc ... and is of interest to executives in the marketing of services and experiences.
See you there!
For further information: