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VI Meeting of Catalan Car Dealers in Barcelona



The ESADE Alumni Automobile Club invites you to the VI Meeting of Catalan Car Dealers in Barcelona.

Sustainable mobility and e-consumers will be the two cornerstones of the VI Meeting of Catalan Car Dealers on May 18 in the framework of Automobile Barcelona, organized by Faconauto, Fecavem, CaixaBank Consumer Finance, ESADE Alumni and the Association of Administration Agents of Catalonia.

The first half of this event, which will bring together the dealers and entrepreneurs in this industry, will address the implementation of sustainable mobility vehicles and alternatives in this market. It will analyse the real business opportunities that electric cars may offer dealers.

The second part will focus on the business approach that dealers must adopt in order to reach what they call e-customers. This will be followed by a successful case study about paint jobs in this industry.

Finally, they will try to shed light on which digital strategy dealers need in this changing scenario.




9.45 am    Check-in and coffee

10.00 am    Welcome
Jaume Roura, President of Faconauto and Fecavem
Francesc Roger (Lic&MBA 86), President of the ESADE Alumni Car Club

10.20 am    Presentation of the commemoration the 60th anniversary of the Barcelona Automotive Guild
Miquel Donnay, President of the Automotive Guild

10.30 am    ''Clean and sustainable mobility: a common good''
Josep M. Sayeras (PhD 06 / Lic&MBA 93), Associate Professor in the Department of Economics, Finance and Accounting at ESADE

11.00 am    Panel discussion: ''Electric vehicles: an opportunity for dealers?''
Marta Marimon, Brand Manager for Electric Vehicles at Nissan
Francisco Domínguez, Manager at BMW
Antonio Calvo, Sustainable Mobility Manager at SEAT
Josep M. Sala (AGT 94), Manager at Ippon Motor Vallés
Moderator: Óscar Muñoz, Business Reporter at La Vanguardia

11.45 am    Coffee break

12.15 pm    ''Sales teams or experience architects?''
Susana Domínguez, Teambuilding Consultant at CaixaBank Consumer Finance

12.45 pm    Innovation success story: ''When will my car be ready? The body shop’s resources vs. the customer’s time''
Beatriz Santamaría, Business Solutions Manager at PPG Ibérica

1.00 pm    Panel discussion: ''Digital strategy: the key to the future for dealers''
Pablo Martín, Auto Industry Director at Everis
Federico Pérez, Director of Sales and Business Development at DealerK
Nuria Manzano, Account Executive at MSX International
Moderator: Xavier Pegueroles (ICT - Certified First 2nd 08 / Lic&MBA 94), Vice President of the ESADE Alumni Car Club

1.30 pm    Closing remarks
Alfonso Lluzar, President of the Catalan Association of Administrative Agents



Only for ESADE Alumni members

See you there!

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