Virtual reality and augmented reality are already mainstream with the arrival of affordable, consumer-friendly headsets. Businesses are starting to embrace the opportunities created by this technology and the forthcoming mixed reality will start to disrupt business.
Edgar Martin-Blas, CEO of Virtual Voyagers (one of the fastest growing VR companies in the world with clients such as Ferrari, Movistar, Inditex and Disney), will talk about how businesses are already leveraging this technology and how others were born into it. He will share case studies in different sectors and discuss the future outlook. In addition, Edgar will make a demonstration of Apple's Magic Leap and ARkit.
The ESADE Alumni Digital Business Club is pleased to announce their forthcoming talk, 'Virtual, augmented and mixed reality: a source of business disruption and innovation'.
Edgar Martin-Blas, CEO of Virtual Voyagers
Chaired by: Sara Pastor (Lic&MBA 05), ESADE Alumni Digital Business Club board member
See you there!
Limited numbers. ESADE Alumni members only
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