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We promote networking among alumni to strengthen business connections, promote new ideas and advance your career.
ESADE Alumni would like to invite you to an interactive session, ''From the 4Ps to the 4Fs: new challenges for e-marketing'' by Marc Cortés (MBA 99), academic collaborator in ESADE’s Marketing Management Department.
Digitalisation is having a profound impact on all aspects of society and, therefore, business at a tremendous pace. Traditional customer relations are giving way to the new challenges arising from shifting consumer patterns. In response to this new shopper, companies can implement new types of consumer relations based on four main pillars: how to create user flow, which functions should be provided, how to manage feedback and how to focus on customer loyalty.
By working with a consumer-oriented digital transformation model based on these four main pillars, this interactive workshop will examine how digitalisation can enable marketing executives to tackle the e-marketing challenge.
Remember, you can:
- Access the webinar wherever you are from a mobile device* or computer providing you have a loudspeaker and an internet connection.
- Interact with the speaker by asking questions via a real-time chat during the presentation of the session.
*If you use a mobile device, you must download the app to access the webinar platform.
A few days before the workshop we will email you a personal and non-transferable access URL to enable to you follow the workshop live and take part in it. Webinar times are GMT+01:00, Brussels, Copenhagen, Madrid and Paris. Find out what time the workshop will take place in your time zone by clicking on the link in this email.
Only for ESADE Alumni members.
We hope to see you there!
For further information: