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We promote networking among alumni to strengthen business connections, promote new ideas and advance your career.
ESADE Alumni invites you to take part in ''Value creation with a customer-oriented marketing plan'', a webinar by Carlos Jordana, academic assistant in the ESADE marketing department.
Increasing market competition calls for customer-oriented marketing plans for products, i.e. customer management marketing plans intended to make the products on sale profitable instead of marketing plans that focus on products or families. This webinar will take a look at the main considerations involved in achieving this change successfully.
Remember, you can:
- Access the webinar wherever you are from a mobile device* or computer providing you have a loudspeaker and an internet connection.
- Interact with the speaker by asking questions via a real-time chat during the presentation of the session.
*If you use a mobile device, you must download the app to access the webinar platform.
A few days before the workshop we will email you a personal and non-transferable access URL to enable to you follow the workshop live and take part in it. Webinar times are GMT+01:00, Brussels, Copenhagen, Madrid and Paris. Find out what time the workshop will take place in your time zone by clicking on the link in this email.
Only for ESADE Alumni members.
We hope to see you there!
For further information: