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"What the h*ck is Growth Hacking?'' a talk by Hendrik Lenarz


December 07 OF 2017 from 07:30 PM to 09:30 PM

The ESADE Alumni Germany Chapter is holding "What the heck is growth hacking?”,  a talk by Hendrik Lennarz on Thursday December 7th at 7.30pm. 

Hendrik Lennarz, founder of the Growth Hacking Academy and author of the first official german growth hacking publication, has developed a framework that focuses on customer-oriented product development and business model scaling aimed at on-line marketing and high-speed execution growth teams. Lennarz’s “growth hacking process V2.0” now provides a template for international start-ups and companies as a step-by-step tutorial for sustainable growth.

Hendrik’s experience is based on 10 years of working as the CTO/CPO of Trusted Shops, where he built the tech and product stack from scratch up to a team of more than 50 people with a customer base of 25,000 on-line retailers across Europe.

We look forward to seeing you there!

For further information:


We take advantage of this opportunity to inform you that ESADE launches “The Journey to Business Transformation”, a uniquely curated, immersive learning experience in Silicon Valley, partially delivered at Singularity University, the global epicentre of exponential technologies, located at the NASA research park in Mountain View.
Through this 5-day journey (January 22-26), we intend to take senior managers out of their comfort zone to help them understand the major forces that might disrupt their business and how to take action to lead transformation.
For more information or to register to the program, please contact: