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Workshop: How to define your core business


October 21 OF 2019 from 06:30 PM

ESADE Alumni Entrepreneurship is holding a workshop to help you define the best business model for your start-up on Monday, October 14th at 18.30 at ESADE Barcelona (Av. Pedralbes 60-62). This two-hour workshop will be directed by the ESADE Alumni collaborator Oscar Vayreda.

The aim is to equip entrepreneurs with a framework to help them define their core business and provide a solid basis on which to grow and create traction for their start-up.

This workshop is intended for entrepreneurs seeking to define their core business model. It is ideal for entrepreneurs at the concept stage and also those who have already created a start-up but have not managed to get it off the ground and who want to rethink their core business.

The workshop will cover market considerations, value propositions, the message to customers, etc. Participants will also use a variety of methods and techniques for entrepreneurs (lean canvas, value curve, early adopters, etc).

Each entrepreneur can specifically focus all these aspects on their start-up.


Òscar Vayreda

Òscar currently focuses on two main areas: helping entrepreneurs and investors achieve successful start-ups and helping companies seize the opportunities of digital transformation.

He started out as an entrepreneur in 1996 as the CTO and co-founder of an e-learning start-up. In 2008, he co-founded Digital Seed, where he was the CEO until it was bought out by another company in October 2012.

He has worked in multinational companies (IBM) and SMEs (GECSA), and also as a self-employed consultant in a broad spectrum of industries including consulting (IBM), technology (Lotus Development), communication and advertising (Abilbo), management knowledge (GECSA), marketing (Digital Seed) and e-learning (Retelcom). He has taught on several masters (UPC and IQS) and university degrees (URL), and also in private educational establishments.