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Workshop: Positioning and personal branding in LinkedIn

Workshop | Spanish

November 21 OF 2018 from 05:30 PM to 09:30 PM

ESADE Alumni Careers is pleased to invite you this workshop about how LinkedIn can help you achieve your career goals.

The executive network LinkedIn is a very powerful digital tool. It currently has the most registered users (more than 150 million) and Spain is the European country with the most users. After a brief analysis of participants’ aims, we will examine different ways and means of developing and optimising your profile plus techniques to ensure greater visibility and a productive network of contacts.

We will begin with the aim of each participant and apply a strategy for professional social networks. The aims may range from getting new clients or looking for partners, experts or suppliers, to finding a new career.


To make the very most of this workshop, participants must bring a laptop or tablet with a wi-fi connection.

Workshop preparation
Prior to the workshop, participants must have signed up with LinkedIn and given some thought to their social media goal and sent it to before Thursday November 15th in order to channel the workshop to the participants’ goals.

Workshop intended for executives in any field by Rosaura Alastruey, director of ProyectosTIC and expert speaker in 2.0 professional networking and techniques.