Skip to main content
Work in teams to create social innovations
As part of our global social commitment, we promote the strengthening of inclusive businesses that seek to generate favorable economic results that benefit local communities in the most vulnerable territories.
As part of our global social commitment, we promote the strengthening of inclusive businesses that seek to generate favorable economic results that benefit local communities in the most vulnerable territories.
Esade Alumni Social and Ayuda en Acción are joining forces to transform the entrepreneurial and technological potential in inclusive and sustainable business.
Be part of a transformative experience.
In a world where inequalities persist and vulnerable communities are struggling to survive, it is our duty to act. Honduras, a region facing unique challenges, needs innovative solutions. The ultimate goal is to contribute to generating work opportunities and to improve local communities’ living conditions.
Our mission is simple but powerful: based on Ayuda en Acción’s proven technological innovation, our goal is to work from the field of entrepreneurship to scale this innovation and turn it into an inclusive business.
Our Vision: 
- To foster the entrepreneurial spirit to generate a positive and sustainable social impact.
- To contribute to achieving the United Nations’ Sustainable Development Goals (SDGs), particularly the eradication of poverty and inclusive development. 
What are we offering you? ODS
- Collaboration: Join a diverse team of students and Alumni with a passion for social change.
- Support: Access resources and expert guidance to develop and give shape to your social entrepreneurship ideas.
- Visibility: Present your project to a global audience via the Social Solver platform.
- Real Impact: The chosen proposals will be implemented on the ground with the support of Ayuda en Acción.
How can you participate?
1. Register: Complete your registration and join our community of changemakers!
2. Access the platform: On April 9 we’ll give you access to the platform so you can find out all the details of the challenge.
3. Individually or groups You can work individually, in a team with friends, or we can group you in teams.
4. Develop your proposal: You’ll have two months (09/04 to 11/06) to work. Use your professional experience, creativity and knowledge to design innovative and scalable entrepreneurial solutions to the challenge presented by Ayuda en Acción.
5. Present your project: Share your final proposal on the platform and show how it can transform lives.
This is your chance to make a difference. By joining forces, we can overcome any obstacle and create a more inclusive and sustainable future for everyone.
Are you interested in contributing to relieve pressure on marine ecosystems by improving the sustainable management of artisanal fishing?

The new technology applied to traditional fishing, winner of the past challenge, has sparked fishing communities’ interest in exploring inclusive entrepreneurship opportunities as an alternative way to make a living. This is framed within the quest for alternative ways to lower the pressure on coastal and marine ecosystems along Honduras’s Atlantic coast.

Unsustainable fishing practices, the extraction of mangroves, and pollution are leading to subsequent degradation of the critical marine habitat, resulting in a decline in ecosystem services, which is affecting the livelihoods of local fishermen and farmers.

Climate change is reinforcing this negative trend via an increase in sea temperatures, which may change the migration patterns of economically important fish species, the acidification caused by carbon emissions that is threatening critical coral habitats, and more frequent and serious disasters that affect habitats and human wellbeing equally.

Who are the people who live in the communities where we are going to work in?

In the 33 coastal communities within the six municipalities of Colón, with a population of 46,847 inhabitants, are mestizos and Garifuna. Even though the latter still preserve their cultural and linguistic identity, they have to cope with marginalization by the Honduran government and a lack of socioeconomic participation, which leads to a deterioration in their living conditions.

Figures from the study conducted by Rare in 2021 reveal that between 63% and 85% of the households in different municipalities do not have enough income to cover their basic needs. Food scarcity is a concern, with up to 48% of households reporting low food availability in the past year. More than 50% of the population lives on less than 1 USD per day, and unemployment, especially among the rural Garifuna communities, is high, standing at approximately 51%.

This new inclusive entrepreneurship project by Esade Alumni and Ayuda en Acción aims to address these socioeconomic concerns while also promoting sustainable fishing practices and conservation of the marine environment in these Honduran communities.

How did this initiative begin?

The coastal communities of Honduras are exceptionally vulnerable to climate change and declining natural resources. After the reform of Honduras’s national fishing law in 2017, which eliminated the exclusive 3mn-zone for artisanal fishing, the coastal fishers, who depend directly on its natural resources for their livelihood and food, are now facing a crisis.

Due to smaller catches, coupled with the lack of technical capacity within the communities and municipal governments, as well as limited options for alternative livelihoods, the fishers-farmers are implementing destructive practices in order to maximize their short-term earnings at the expense of long-term sustainability. As the coastal ecosystems deteriorate, there is a downward spiral of food insecurity and socioeconomic and ecological vulnerability.



In the search for more sustainable and efficient artisanal fishing practices, in 2022 Ayuda en Acción launched a social innovation process and the co-creation of a technological challenge via Social Solver, an open digital innovation platform for social impact.

The project began with an active listening phase which involved fishers and other local stakeholders in order to identify a specific problem. Several challenges were highlighted, such as the loss in product due to a lack of refrigeration, low-cost sales on the beach, and the scarcity of processing infrastructures. The goal was to preserve a system to conserve fish quality that would enable at least 6 different species to be economically and sustainably exported. The solution had to be robust, easy to maintain, and as low-cost as possible, following the Frugal Innovation criteria.                                                                                                                                                             

imagen 3    imagen 3


Twenty-five proposals were received, and the one chosen came from a South African engineer who proposed keeping the fish alive during conservation.


This solution was adapted by making two prototype boats which were equipped with a tank, a recirculation pump, a photovoltaic panel, and a battery that the panel would charge. Field tests were conducted to assess the feasibility of the innovation, and a positive impact on catches, fish conservation, and the length of fishing workdays was found.

imagen 6

After the initial tests, a pilot phase got underway with 7 boats to measure the social, economic, and environmental impact of the innovation, along with a control group to compare the results. Significant improvements were found in catches, fish conservation, and family income.

Imagen 7

Currently, evidence is being generated on the ground during the pilot phase, which will conclude in April 2024. The preliminary results suggest a positive impact on the fishing community and the sustainability of the marine ecosystem:

- One of the most important findings is that fish that live at greater depths (red fish like mahogany snapper, yellowtail snapper, and bluestriped grunt) cannot withstand the temperature changes and depth decompression, while white fish (blue runner, colabario, Chilean jack mackerel, longhorn cowfish) withstand it quite well and reach the beach alive and undamaged.

- Catches are better, given that the fish are attracted to the surface thanks to the light (connected to the battery), so there is better fishing

- Live bait can be conserved, which improves catches.

- The workday becomes as long as the fisher can take, because the energy lasts all night long and is recharged the following day with the sunlight.

- The pumping system to recirculate and oxygenate the water in the tank works very well nonstop.

We also measured the fact that the improvement in families’ resources has an effect on the sustenance of the households and the children’s education, as indirect beneficiaries.

Would you be interested?

Register and we will contact you!


Esade Alumni Social and Ayuda en Acción are joining forces in this project against poverty and inequality by promoting the self-sufficiency of vulnerable communities and creating a productive network.

Dates: From April 9 to June 11

Venue: Online

Language: Spanish or English

Would you be interested?