Spanish
Telefónica consists of platforms. Its first platform, physical assets, represents the firm’s foundation. The second corresponds to its IT systems which orchestrate its business flow. The third creates services, taking advantage of the capacities generated by the first two.
In this master class organised by ESADE Executive Education and the ESADE Alumni Digital Business & ICT Club, we’ll learn about Telefónica’s fourth platform and how it adds a layer of abstraction. This provides an end-to-end view of the company’s clients, allowing these to also access and manage the data generated when using Telefónica’s services as well as providing them with tools to make their digital lives more comfortable in real time. In this session, Francisco Montalvo will explain the challenge that correctly implementing this implies, though successfully doing so is essential to achieve the desired objective: improve client relations fully supported on the latest Artificial Intelligence (AI) technology.
Join us and feel free to bring guests! We think it’s a great opportunity for your guests to learn first-hand what the ESADE experience is like.
A brief presentation of our Executive Master’s programmes will follow the master class.
For additional information:
guillermo.angulo@esade.edu
