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Spanish
The ESADE Alumni Balearic Islands Club invites you to an interesting talk in the Refresher Programme, ''Anatomy of an online launch'' by Franc Carreras, academic assistant in ESADE’s Department of Marketing Management.
The internet is the perfect place for launching today’s new brands and products. This calls for the ability to pinpoint a niche, create a suitable combination of media, get the timing right and set up a system to measure results accurately. This interesting talk will take a look at the techniques and repeatability of online launches by analysing a recent real-life case: the launch of the online community MamisDigitales.org.
See you there!
For further information:
clubbaleares@alumni.esade.edu